Anandabazar Patrika

12 xSv 1414 PS{yS} 25 PxSA} 2008

AyaSwv PSw

cSMc yM~ AyjMv =Sv

PrS{S} yyS P| ~Szjvc My, PmS HSy ^qtSrSMt} yAkM y~S} P}S \wS PrS{S} AyjMv =Sv Pcy~ rS-Z v, AyjMv =Sv jTA}, cS}q:
1) =SvmS P~dS} { vSvSv d>CmvSCm PrS{S} vjM} wMr ySu, xM~ MSuMv} M|Se sSMc,
2) PcSva XAza P~ScMc PrS{S} =SvmS PtdSM~ ArAv PrS{S} yyS-zSyvS} z~`M~S Cnc cM} AtMr wS}Myv,
3) zS~ AyjMv =Sv SMr sScM~ yi}tMMc} jv PmSZ PrS{S} wsAvMtAcS} cSj c}My,
4) =SvmS ySMjMm} cSj c}Mr wSM}

zS~ AyjMv =SMv} P| `q`M~S sScS jTA}:
1) PrS{S} yySAc wA}cOvSMc yMhM kckMc zSMy \wSwv c}My,
2) wA}cOvS} HSyvS} AtcmSMc y cM} PtdSMy, X|sS rMs} zSM} rSMc PpMc PtMy vS,
3) wMr zS~ ~SeMy,
4) HSy ^qtSrSMt} cSMi yyS} GM <MSjvH rs Pw>RMi PtMy

_cmS AyjMv =Sv-_ cH cH sScS <MSjv? S}Aq PtMdS

Content {SMv Ahw =SMv} cTMr sScS Ahw PtdM~ wSnc _c k~Mc ykMr wS}Myv, cH }MMi ySAc XM

Executive Summary ~ =SMv} Hyr yMhM `Twq X _mS zA{cS v, wM}S =SvmS} AS} _Z XCm _{v zSMy A~dMr My, |SMr wSnc cu _ZmJc wMZ PrS{S} yyS} AyAz7 Atc GM wA}S} uS}qS KrA} c}Mr wSM}v

The Opportunity XM PrS{S} yyS} HSyvS GM `AiM P~MdS _r Atv uM} PrS{S} wq, PrS{S} ySjS} GM |S AMdi, |S PzMyi, P| zSMy ySjS}Mc PtMdi, PZ ySjSM} AvMj} yyS} M|Se P| zSMy yMki (XsS, er tCm <bAr-Pr P| |S AMdi),  cM} P~MdS

The Company and its Products (or Services) and Strategy XM AvMj} S} S} cSnSM{S GM P~MdS yySmS PrS{S} _cS}, vS Ac XHtSA},  cM} jSvSa cH wq KrA} c}Mr hSa, P~MdS _Z AyzSMe Y} P| AjAv`M~S A~dMr My:
1) PrS{S} yyS} ~ (Goal), XsS cH zSMy PrS{S} yySMc zAyMr ySSMr hSa
2) PrS{S} SMmAj (Strategy), XsS cH zSMy rA{ PZ ~M Pw>RiMy yM~ zSyi

_cCm v{vS AyjMv =SMv} cSnSM{S

XYZ Industries (Private) Limited

i. Content
ii. Executive Summary
iii. The Opportunity
iv. The Company and its Products (or Services) and Strategy
v. The Management Team
vi. Marketing Plan
vii. Operating Plan
viii. Financial Plan

Appendix

Resumes of management team members
Supporting market research
Sales Projection for initial products

The Management Team XM jSvSa, PrS{S} yyS cS}S hS~SMyv rA{ _cSZ, vS Ac PrS{S} M Y}a Pc\ YMi? PrS{SMt} ASer P|SerS cH, trS PcSsS, XAzarS crmS, XrHMr hScA} yS yyS} PM PcSva \MNdM|Se Sx~ YMi Ac vS ZrSAt

Marketing Plan y~Mr PySkS, PrS{S} wq yS wA}MyS PyhS} jv rA{ cH zSyi, PZ csS`M~S _Z XM |S |S A~dMr My:
1) cH zSMy PrS{S} PrS/ ScMt} AhvMy,
2) P{Sm HSy PrS} dS _y P{Sm AyA} HSy wA}{Sq,
3) AyAz7 XM} PrS} Y~StS hSAtS YMi Ac vS,
4) sScM~, PZ hSAtS cH zSMy w}q c}My,
5) PrS} cSMi cH zSMy Pw>RiMy }SA}, AoCAy\mSM}} {SuM{ vSAc, A}Mm~-_} {SuM{,
6) PrS} hSAtS _y wq PcvS} A$S cH zSMy KrA} , rS} AyM5q,
7) PrS}S wMq} tSM{} ySwSM} crmS Mhrv,
8) PrSMt} uM} }SdS} d}h

Operating Plan XM jSvSa, yyS hS~SMvS} d>CmvSCm`M~S rA{ cH zSMy S{~SMy? crmS {S~ {jr }SdMy? PrS{S} S=SS}Mt} M cH zSMy Dc }SdMy? _Z <4`M~S} |sSs \} Pd>SMjS

Financial Plan XM S} YAsc wA}cOvS DMc P~MdS ~SMz} crmS X rA{/ PrS{}S rM~ PvMy, crmS YyS} AyAvMSe c}My, _Z rs`A~ P~MdS rMy, vrv yyS} PM _Z XAm AyM jTA} v

AyjMv =Sv P~dS} { P| csS`M~S {SsS }SdMr My:
1) _{v zSMy P~MdS, |SMr wMr cdva Ay} vS ~SMe,
2) XO csS jTA} Ay`A~ P~MdS,
3) }~ ySMc, Avz~ ZM}AjMr P~MdS,
4) P~dSmSMc wSnMc} AyuS Xv|SH SAjM vSa P|{v, PAo, SyMo, yM~m yyS} cM}S; y XvMtMc PiSm XM PzMg tSa,
5) |rmS Hy rSA~cS, Sx, wSZ hSm, yS} oSSS{ ZrSAt yyS} cM}S

AyjMv =Sv wSnSa

PcSv yyS cH zSMy c}My, PzMy PxM~i? rS M~, |t cM} A~Md PrS{S} AyjMv =Sv wSCnM tSa Y{SMt} cSMi P}S ArvCm =SMv} jv sScMi YcqH w}S} =Sv wSnSMvS} CncSvS:

AyjMv =Sv,
AvMj} wSM t<SSa, <bAr,
_AyAw <S A~A{Mmo,
6 <xN }cS} Cm,
c~cSrS 700001
Z-P{~: prastuti@abp.in