Anandabazar Patrika - Display Advertisement Rates for Dailies

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DISPLAY ADVERTISEMENT RATES FOR DAILIES
Effective from September 1, 2003

RATES PER COL. CM IN RS

WEEKDAYS		Standard	Financial	Political
ANANDABAZAR PATRIKA		2635	2850	4045
THE TELEGRAPH		2155	2345	2580
COMBINATION		4075	4415	5630
Breakup	ABP	2240	2425	3440
Breakup	TT	1835	1990	2190

SUNDAYS		Standard	Financial	Political
ANANDABAZAR PATRIKA		3030	3280	4650
THE TELEGRAPH		2480	2700	2970
COMBINATION		4685	5075	6475
Breakup	ABP	2575	2790	3955
Breakup	TT	2110	2285	2520

To avail of the facility of the combination rates, advertisements should be of the same product in the
same size and should be released simultaneously

PRINT AREA:
ABP: Depth 540 mm x Width 366 mm TT: Depth 520 mm x Width 366 mm
BROADSHEET SIZE			TABLOID SIZE
STANDARD NEWSPRINT		GLAZED NEWSPRINT	Knowhow, etc. Careergraph, TTIS, Telekids
Depth 540 mm x Width 366 mm	Depth 520 mm x Width 366 mm			Depth 326 mm x Width 254 mm

MINIMUM SIZE

Single Column Advertisement 30 mm x 1 col

Double Column Advertisement 40 mm x 2 col

FRONT PAGE: 200 mm x 3 cols (min) 250 mm x 4 cols (max)
EAR PANEL: 46.28 mm x 30 mm (Anandabazar Patrika only)
ASTROLOGY: (Display) in Rabibashariya Column width 27 mm
CARRIED IN SPECIAL POSITIONS:
* Below Bullion Rate in ABP: 20 mm x 42.05 mm
* Below Astrological Forecast in ABP: 20 mm x 88.33 mm
* Below Personal in ABP: 25 mm x 88.35 mm
* Below 'Good Morning Calcutta' in The Telegraph Metro: 50 mm x 88.33 mm or 60 mm x 42.05 mm

MATERIAL REQUIRED

Black & White:Artwork/Artpull/Positive(Screen 65 to 80)
Colour:Standard Newsprint-Artwork/Positive(Screen 85) with colour proof.
Glazed Newsprint Artwork/Positive(Screen 85 to 100) with colour proof.

Please note that we are unable to take any responsibility for poor colour reproduction if colour proof is not provided to us.

MECHANICAL DATA

PREMIUM APPLICABLE

	in %
COLOUR	100
FRONT PAGE SOLUS	150
BACK PAGE	75
FRONT PAGE OF BUSINESS TELEGRAPH	50
PAGE 3 & 5	50
ANY RIGHT HAND PAGE OTHER THAN 3 & 5	25
FIXED POSITION	25
Over and above the colour rate, the colour advertisements in Glazed Newsprint section will be charged 25 % premium

All advertisements having depth of more than 500 mm will be charged for full column depth.

A fraction of 10 mm measuring 5 mm or more will be treated as 10 mm (i e 1 cm)