|
òSZ~,
cMDSAjÅv,
ëSchS}
cSMc
A~di, PÉmS wA}íS}¥ _
yS} rS ÑM~, cH zSMy A~dMy?
1)
<sM{Z
PrS{S} wSnMc} jSvMr ZMö ÑMy, rÌA{ cH y~Mr hSZi¥ rSMt} cH
jSvS t}cS} <sM{,
PzMy vSa¥
2) _cmS
Y\m~SZv KrA} cM}S¥ _mS AyMÅÇ cM} t}cS} |At rÌA{ yYÉY AciÌ
A~dMr yMÉS, P|{v, <Mjf A}MwSmñ, P<MjM*Åv, AcØyS
PcSva yåOrS¥ AcØyS PcSva <M4} \§}¥
w} w} uSw`M~S PzMy vSa¥ _yØ uSw`M~S XvÚÉ}q
cM} P~dSmSMc AyAz7 zSMy (XvÚMöMt) PzMg vSa¥
\§} P~dS} É{Z {Mv }SdMy, w}HêMc} cSMi <{Sq c}Mr ÑMy P| PrS{S} AyÇZmS
PySkS ÉDÊqñ, ÉÚr}SØ PÉmS èî c}Mr
P| zSMy PzMg PzMg P~dS t}cS}, Pr{v zSMy _MeSa¥
3)
P~dS} <uSv XØMÅ PpScS} É{Z _cmS x{ñÌ~S {Mv }SdMr wSM}S¥ x{ñÌ~S} vS{
AIDA
(Attention-Interest-Desire-Action)
<sM{ Attention,
XsSñà wSnMc}
{MvSM|Se YcÇñq jTA}¥
rS} w} Interest,
yåy© AyÇZAm} y©SwSM} wSnMc} \àÉSÑ KrA} c}S t}cS}¥ _ yS} Desire,
PrS{S}
YÉ~ yåy©, cH y~S} ZöS, PÉmS YÉMy _} w}
Action,
XsSñà _r êq |S AciÌ ZAòr cM}i, PÉ`A~ w} w} yM~ |SaZS¥
4)
{Mv P}MdS, rÌA{ |S A~di,
rS} <Ar {MvSM|SeH ÑaZS} Pr{v PcSva tSZ PvZ wSnMc}¥ PÉ rÌA{ PcSva <M4S§} A~dM~a w}Hêc {v AtMZ PtdMr \àÉSÑH vS-Z ÑMr wSM}v¥ YyS}, rÌA{
PcSva <oSf AyAç} jv© |ÚAå ÉSjSM~a èSMZ*-_} {v YMtR vS-Z
YcOî ÑMr wSM}¥ {MvSM|Se YcÇñq
c}S} tSZmS PrS{S}, XsSñà PrS{S}
P~dS} \wM}Z yrSñZ¥ PÉmS P|v cdva zÌM~S vS¥
5)
èî a |ÚAå éSÑ© zSMy rs© ÉSjSa¥
6)
ÉyMhMZ yY csS, ÉÑj zSÇSZ P~MdS¥ dÚy PyAÅ jAm~ zSÇS} cSA}cÌA} AyÇZmS PsMc zSÇS} AtMcZ PhSd ÉA}MZ PtZ, rSMr PrS{S} yåy© ÑSA}MZ |SaZS} ÉHSyvS sSMc¥
7) XMvc rs© _c ÉMò AtMr ÑM~
wSnMc} ÉÚAyMu} jv© vG} yAÉMZ P~MdS¥ AcØyS yÚM~m-wMZ* y©yÑS} cM}S¥ <MZSjv {MrS PÑAoØ, ÉSy-PÑAoØ-a y©yÑS} cM}S¥ {Mv }SdMr wSM}S, YMe Y{}S YM~ShvS cM}Ai cr }c{ zSMy wYS |SZ, rS} {Mu© _c u}Mv} wYS Ai~ ‘Ü©SAvØ’, XsSñà hm
cM} wMZ*`M~S PtMd PvaZS¥ P~dS} É{Z {Mv P}MdS, P| P~dS} {Mu©
_Z u}Mv} PÉc, wMZ*, vSGSA}Ø Zr©SAt} cS}Mq Ü©SAvØ cM} wYSmS PyAÅ ÉÚAyMujvc, PÉmS wSnMc} cSMi PyAÅ {MvSéSÑH¥ t}cSM} éSx
yS hSmña y©yÑS} c}Mr wSM}S¥
y©Sc}Mq}
XcA$
_mSa Ac
Y} yM~ AtMr ÑMy P|
PrS{S} P~dS} {Mu© y©Sc}qer XcA$ |r c{
sScMy, P~dS rr zS~ ÑMy? cAD\mSM}} Pè~-Phc-_
Ac1 éS{SM}} zÌ~ u}S wMY vS¥ ÉÚr}SØ, y©Sc}qmS
zS~ cM} PÅdS jTA}¥
cH cH
u}Mv} zÌ~ ÉSuS}qr ÑMZ sSMc:
Affect/Effect
– Affect-_} {SMv To
influence. \tSÑ}q: The
economic slowdown will affect their income.
Effect-_} Xsñ The
result /outcome.
\tSÑ}q:
What
is the efect of the proposal?
Then/Than -- Then-_} {SMv ‘rdv’, AcØyS ‘rS} w}’¥ \tSÑ}q: We
went to dinner, then we saw a movie.
Than y©yÑS} ÑZ rÌ~vS{Û~c ÉDcñ mSvMr PeM~¥ \tSÑ}q:
The
dinner was more expensive than the movie.
Your/You’re -- Your-_} {SMv ‘PrS{S}’¥ \tSÑ}q: We
went to dinner, then we saw a movie.
You’re
y©yÑS} ÑZ You
are-_} ÉØAê£ Lw AÑMÉMy¥ \tSÑ}q:
You’re the new manager.
Its/It’s -- Its _cAm possessive
pronoun. \tSÑ}q: Is
that its motor?
It’s y©yÑS} ÑZ
It is-_} ÉØAê£ Lw AÑMÉMy¥ \tSÑ}q:
It’s this way around.
<ÀAxØ
rSYSrSAY A~dMr
PeM~ jSvS sScM~a zÌ~ ÑMZ |SaZS} ÉHSyvS
sSMc¥ YyS} uHM} A~dM~Z P| zÌ~ ÑMy vS, _{v e©S}SA*a PvZ¥
ÉÚr}SØ ÉSyuSv¥ <ÀAxØ Ac1 XyÅ©-crñy©¥
1)
<sM{ Phc
cM}S PÑoS}, ÉSy-PÑoS}¥
2) wÚM}S
P~dSmS PjSM} PjSM} wMY PtMdS, Anc YMi Ac vS¥
3) P~dS} <Ar ~SZv
wYS} É{MZ ~SZv`M~S YgÌ~ AtMZ xM~S cM}S¥
W~SAÑYH
Z\vSZMmo aZSQñ
ÜÌ~
Xy AyjMvÉ-_ cA{\AvMcÅv AÜ~-_}
AÅêc |
