Anandabazar Patrika

1 XSq 1415 PS{yS} 17 vMzG} 2008

zS~ A Az A~dMr hSZM~

rA{ Ac P|Se? rA{ Ac <br? rA{Z Ac _Z cSj yS ~S}AMw} jv
P|Ser{ <SsF? PmS Cnc c}S} AwiMv y zA{cS PrS{S}Z XsS
PrS{S} P~dS A Az-} A~dMiv SSrH zShS|

PxM~SAw AcyS ~S}AMw} XjR YMytMv} {Mu Pcv PrS{S}mSZ PyMi PvaS My? hScA}} jv cMcMS <SsH} {Mu PrS{SMcZ AvyShv c}S My Pcv? rS My rdvZ, |dv PrS{S} cSA}c~S{ AzmS (A Az) My kckMc, yA~ A Az AvZZ SxM~} _c{S r v Ac AvM2M _cmS <uSv r A Az zS~ vS M~ YMytv ySAr~ My, rS <S AvDZr Pcv A Az-} \w} _r PjS} Ptv AvyShc}S? Pcy~ AoA, AcyS cSMj} XAzarS jSvS} jv v P| eMyqS} jv rA{ ~S}Aw hSZi, P| hScA}} jv rA{ YMytv c}i, rS} jv rA{ cH zSMy <br cM}i AvMjMc, rS A Az-MrZ  M |S

zS~ A Az A~dMr hSZM~, <sM{Z ykMr My, AvMj} AyM XMvc AciZ MrS PrS{S} cSMi  v Pcv rA{Z _Z ~S}AMw} jv P}S <SsH? AcyS, _Z hScA}mS PrS{SMc Pcv PtMyv crw? rA{ cH wSM}S, |S Y} wS>hjv wSM} vS? _ <4`M~S} \} zSyMr Ac |Ms { ~SMe rSZ A Az P~dS} ySwS}mS AA}SA~ AvMr My

XMvc iS _ ySwS}mS u}Mr wSM} vS rS}S A Az-Pc XcS}q tHf cM}, rSMr PpScS XMvc XvSyc rs, Ac cSMj ~SeMr wSM}, _{v XMvc csS ySt AtM |S _cZ A Az wSnS AyAz7 S} cSMi, AyAz7 u}Mv} <MSjMv YM~ A Az AjAvmS P|Mr AvMjMc AvM P~dS , Y} ySZ zSMy, YA{ PrS Y{S} AyM jSAvZ, rSZ A Az P~dSmSMc |Ms `T Pt vS

A Az P~dS} { crc`M~S csS {SsS }SdMr My <sM{ P|mS {Mv }SdS <MSjv, rS ~ PrS{S} A Az-Z Ac PrS{S} xS Z{M<v rA{ Pc{v {Sv Mr wSM}S, rS} _cmS uS}qS M |S A Az PsMc rSZ cStS cM} A Az P~dS} PhS vS c}SZ zS~ A Az P~dS} { rs PwR>Mi PtaS jTA}, PrS{S} TSmMv yS XSCmCm\o DMc uS}qS |SMr vS KrA} , PZ PhSZ c}Mr My MrS rA{ dy cStS cM} _cmS AAz A~dM~, |S PsMc {Mv ~, PiM~mS yS P{MmS _cmJ PyA YAySH, Y} rS} w} Z*S}Az\ PySMo PrS{S _{v y <4 c}S ~, P| rA{ vSzS M y z~-zS~ yM~ x~M~ YAyS xMm anS jTA}, Ac azS}cvAxMo Pc\ wi2 cM}v vS xM~ rA{ |S va, PmS PrS{S} AAzMr P|v xMm vS aMn

AvMj} P~dSwS, XAzarS ZrSAt rs`M~S Avz~ _y Dq aS hSZ P|{v uM}S, AoA} Cnc Cnc S~-rSA}d, hScA}} XAzarS sScM~ wt (PoAeMvv), cSMj} tSA, cMy cT a Py CncnSc P~dS hSZ _ y AyM |At XAr u}S wM, rS M~ P|SerS} y r w}q c}S Mxa AvyShc}S YMytv ySAr~ c}Mr wSM}v

A Az A~dMr yM AyvH M~ My vS, YyS} X|sS ySZ c}Sa PyScSA{ Ah{d, Ac rswq, _Z ~ zS~ A Az rS} jv Aci jTA} Cmw PtaS ~

A Az yvS{ P}jM{

cSA}c~S{ AzmS Y} P}jM{, _ tMmS} {Mu rxSr cH? P}jM{ aS hSZ dy A PdSMv PwStSA} P|SerS, ASer P|SerS _y cSMj} XAzarS iSS PcSva ySAr csS v P| wMt} jv YMytv, rS} jv Cnc |S <MSjv, PZmJcZ

A Az Y} _cmJ Ayt aS hSZ P|{v, cSMj} XAzarS}
Dq Ayy}q AtMr My, S~-rSA}d AtM AvMj} PwStSA}
Sx~, eMyqS} XAzarS jSvSMvS |S A Az-Mr

XMvMc} {Mr, P}jM{ _c wSrS} PyA aS \Ahr v, A Az twSrS

YM{A}cS _y cSvSoS P}jM{ csSmS PyA yyS}  AMmv _y
Av\Aj~SM PyA hM~ A Az zS}Mr Xy SuS}qr tMmS csS _cZ
XMs yyS} 

l A Az My A |S}S iS, yS cSMj} PcA}S} cT c}Mi, rSMt} A Az twSrS} PyA My vS

twSrSMc _{v zSMy SjSMr My, P|v Mj wS |S rSZ cH A~dMr My, cH ySt AtMr My, rS {v AtM AhS c}S t}cS}

l A Az-} zSS My j,  Z*S}Mx, SZvSAj _Z u}Mv} YcqH Ac YyiS-XMs} @ ySt tSa YZ POo t <Mjf y~M~   vS, rA{ aZ <Mjf-_} jv Cnc cH cSj cM}i, PmS  cM} A~dMr My PZ }c{, XSA cvCAy\m SMwSm csS`M~S _AM |SaS zS~ YZ aSj P}wvAy~ x}... vS yM~ y} y~, YZ Aoo...  Y}a zS~ , Cnc cH cH cM}i, rS  y~Mr wS}M~ (P|{v, I trained a telesales team  10 staff, 2,000 customers, Rs 4 lakh revenue)

l A Az A~dMr My AvyShcMt} <MSjv {SsS P}Md wMcm{SAv} jv wSm mSZ{ cSj, XAzarS M} jv Z*SvAw, wM}S-{M} hScA}, _{v vSvS <MSjMv AvZZ _cZ A Az cSMj PtMy vS AvMjMc }SMdS AvyShMc} jSeS AhS cM}S, ZAv cH cH `qS`q hSZMiv? PZ hSAtS XvSM} SjSa A Az

l XMvc {M S PsMcZ _cCm A Az-} AvAt x}{Sm AtM PtaS  rS} {Mu AvMj} AyM PySkSMvS} |Ms M|Se sSMc vS P PM, Pcv rA{ PxM~SAw, Z*SvAw yS hScA}} jv AyM zSMy P|Se, rS PySkSMvS} jv _cCm czSA} P~mS} A~dMr wSM}S PdSMv PrS{SMc AvMj} KyA PySkSMr My, rA{ crmS YH, wA}{H, P{uSyH

l AvyShc}S Pcy~ P| XSAhzM{* PtdMr hSv vS XSCmAh\o ({SvAcrS, hSA}Ac KyA) PtdMr hSv P| cSMj SenAvc {rS, {Mv} PjS}, MytvH~rS <cS wS, rS }SdMr My A Az-Pr Pc\ wSS} SMy} P<AMo* yS iS Z\AvMv} PvrS M sScM~ rS <{Sq cM} rS} PvrM} {rS }MMi yvSrMt} jv hS>tS PrS~S, PcSva yAer <Arc~rS} P{ScSAy~S} XAzarS, _`M~S AyM {rS} wA}h Pt XvSyc yM~ ySt PtMy Pcv?

l A{Ms A~MdS vS, ySAM A~MdS vS y} PrS{S} Y<r  PSc A Az-Mr

{Mv P}MdS, PrS{S} A Az-Z PrS{S} wA}h Y} rS AtMr My PrS{SMcZ